What type of analysis examines cultural products such as media?

The correct response is grounded in the definition and focus of textual analysis. This method specifically investigates cultural products, particularly texts, to decode and interpret meaning. It delves deeply into the language, symbols, and various structures within the text to understand how they contribute to broader cultural narratives and ideologies. Through this lens, researchers can draw insights about society's values, norms, and beliefs represented within different media forms, such as films, books, and advertisements.

Textual analysis allows for a nuanced exploration of how meaning is constructed and communicated, taking into account the intended audiences and the context in which these products exist. This type of analysis is critical for comprehending the implications of media representations and the powerful impact they can have on audience perception and cultural understanding.

While other types of analysis, such as content analysis or rhetorical analysis, may also engage with cultural products, their approaches differ. Content analysis typically focuses on quantifying and cataloging various elements within texts, rather than deeply interpreting them. Rhetorical analysis seeks to understand the persuasive elements and techniques used within texts, often prioritizing the strategies employed to convince or influence an audience rather than the cultural narratives themselves. Therefore, textual analysis is uniquely suited for examining the intricate meanings within cultural media.