What primarily benefits from the use of storytelling in a presentation?

The primary benefit of using storytelling in a presentation lies in emotional engagement. Storytelling has the power to connect with the audience on a personal level, making the content more relatable and memorable. By weaving information into a narrative, presenters can evoke emotions, stimulate interest, and create a sense of shared experience among listeners. This emotional connection often enhances the audience’s understanding and retention of the message, fostering a stronger impact than mere facts or figures.

In contrast, while statistical accuracy is essential for support, it doesn't inherently capture the audience's attention or feelings. Complex argument structures can overwhelm the audience and may lead to disengagement if not presented effectively. Visual aids enhance understanding but are not the primary tool for emotional connection. Storytelling excels in creating resonance between the speaker and the audience, which is crucial for effective communication in presentations.