What methodology is primarily used in the Social Science Approach?

The Social Science Approach primarily utilizes quantitative methods, which include the use of surveys and experiments. This approach focuses on gathering empirical data to identify patterns, test theories, and establish generalizable findings about human communication behaviors and interactions. By employing quantitative techniques, researchers can analyze measurable variables and statistically assess relationships, leading to more objective conclusions.

Surveys allow for the collection of data from large groups of individuals, enabling researchers to draw significant inferences about communication trends within populations. Experiments, on the other hand, are useful for examining cause-and-effect relationships by manipulating specific variables and observing the outcomes.

While qualitative methods, observational studies, and case studies provide valuable insights, they do not primarily represent the Social Science Approach's emphasis on numerical data and statistical analysis as a means of understanding communication phenomena.