What is the purpose of rhetorical analysis?

The primary purpose of rhetorical analysis is to interpret textual meaning within the context of society. This involves examining how language and rhetorical strategies impact meaning, influence audiences, and reflect cultural values. Rhetorical analysis assesses how various elements of a text—such as ethos, pathos, logos, and style—work together to shape perceptions and persuade listeners or readers. By understanding the context in which a text is produced and received, analysts can uncover deeper insights about its significance and implications in social interactions.

The other options address different objectives that do not encompass the main goal of rhetorical analysis. Creating new texts involves a different process focused on composition rather than interpretation. Evaluating scientific studies pertains to assessing empirical research, which is more analytical rather than rhetorical in nature. Measuring audience reception is related to understanding feedback and reactions but does not specifically dive into the interpretation of meaning that rhetorical analysis emphasizes.