What is the purpose of self-presentation?

The purpose of self-presentation is primarily to craft an image that is consistent with one's personal identity. This involves actively managing how you are perceived by others in various social situations to reflect who you are and how you want to be viewed. By aligning your outward behaviors, communication styles, and overall demeanor with your internal sense of self, you create a coherent persona that helps others understand you better and connects with them on a personal level.

When you present yourself in a way that matches your identity, it fosters authenticity, making your interactions more meaningful. It allows for genuine engagement with others, as they can respond to the real you rather than a distorted or exaggerated version. This process is fundamental in establishing relationships, building trust, and enhancing social bonds, which suggests that self-presentation is not just about influence or manipulation, but about authenticity and connection.