What is the main focus of qualitative research methods?

The primary focus of qualitative research methods lies in exploring personal experiences and meanings. This approach emphasizes understanding how individuals interpret their experiences and the significance they attach to them within their specific contexts. Qualitative research often involves collecting non-numerical data through interviews, open-ended surveys, or observations, allowing researchers to gather rich, detailed insights into people's thoughts, feelings, and behaviors. This methodology is particularly valuable when seeking to comprehend complex social phenomena or when exploring topics that cannot be quantified easily, giving voice to varied perspectives and fostering an in-depth understanding of human communication and interactions.