What is intended by the term 'communication competence'?

The term "communication competence" refers to the ability to achieve one's goals through effective communication. This concept encompasses a range of skills, including the ability to convey messages clearly, understand and adapt to various contexts, and engage with different audiences. It emphasizes the importance of not just speaking or conveying information, but doing so in a way that is appropriate and effective, leading to successful interactions.

Effective communication involves understanding the audience's needs, using appropriate language and tone, and being aware of non-verbal signals, all of which contribute to reaching one's desired outcome. It also implies a level of responsiveness and adaptability in communication, enabling individuals to navigate various social and professional settings successfully.

Thinking of this in the context of the other options, while the ability to speak in public, understanding non-verbal cues, and persuading an audience are all important aspects of communication, they do not capture the broader definition of communication competence, which is focused on the effectiveness in achieving communication goals in a holistic manner. Hence, the focus on achieving one's goals represents a more comprehensive understanding of what it means to be communication competent.