What drives the Critical Approach in communication studies?

The Critical Approach in communication studies primarily emphasizes examining societal forces that impact individuals and groups. This approach is grounded in understanding how power structures, ideology, and cultural contexts influence communication practices and the human experience. It seeks to uncover how societal norms, values, and expectations shape and constrain communication, often addressing issues of power, inequality, and social justice.

This perspective is distinct in that it moves beyond the individual or interpersonal level, focusing instead on broader systemic issues that affect communication dynamics. By analyzing how these societal forces operate, the Critical Approach aims to reveal and challenge dominant narratives, empower marginalized voices, and promote social change.

In contrast, other choices emphasize different areas of communication study—such as interpersonal relationships or artistic expression—which do not capture the essence of the Critical Approach's focus on societal impact.