Communicating effectively is fundamentally about achieving one's communication goals. This means that the primary focus of communication should be the ability to convey a message in such a way that the intended outcome is reached, whether that is persuading someone, informing an audience, or establishing a connection. Effective communication is not solely about the style or technical aspects, but rather about ensuring that the message has the desired impact and is understood by the recipient as intended.
While being clear and concise can enhance communication, and a strong vocabulary can help articulate thoughts, these elements are tools that serve the overarching goal of effective communication. Simply following language rules, although important for clarity, does not guarantee that one will achieve their communication objectives. The essence of effective communication lies in the successful accomplishment of one's intended purpose, making it a strategic endeavor.