According to the Social Science Approach, what is the aim of communication research?

The aim of communication research, according to the Social Science Approach, is to describe, predict, and explain human behavior. This approach relies on systematic observation and measurement of communication patterns and processes, using scientific methods to derive conclusions. By focusing on the behaviors and interactions of individuals, researchers can identify trends and causal relationships, which allows them to predict how individuals or groups will communicate in various contexts. This rich understanding can lead to better insights into human interaction, informing approaches in various fields such as psychology, sociology, and organizational communication.

Other options may focus on specific aspects of communication but do not encapsulate the broader methodological goals of the Social Science Approach, which emphasizes behavioral observation and empirical analysis as the foundation for understanding communication dynamics.